Marketing is changing, here's why.

Ahmed Fares
Apr 5, 2022
2 min read

Updated: Apr 10, 2022

In this article I'll explain how marketing will be changing in 2021 after a year filled with unexpected events.

Marketing has always been developing to support that with an example, back in the days marketing on the radio, newspaper and signboards were believed to be the best marketing methods, only for the internet to take over years later.

When the internet took over the marketing sector, Yahoo and Myspace were believed to be some of the best platforms, later came Facebook Instagram and Snapchat, and nowadays we have TikTok with over 689 monthly active users in July 2020.

to start this off lets explain how marketing has changed in 2021

In the year 2020 people were too careful about dealing with businesses, therefore most companies shifted their focus from selling their products to building trust with the customers and gaining leads.

that could only be done when the businesses decided to put themselves in the customers shoe luckily some companies managed to survive the pandemic and has now regained a big part of their sales.

Also in the year 2020 voice searches hit their peak in the US with more people using the feature than ever.

so lets breakdown how marketing will change in 2021

1-Text Content Length Don't Matter

Recently, google stopped ranking the content with more text on top as people do not keen reading 5000+ words on a topic when they can read the 1000 words and run away with the same value, in 2021 its more about how organic your context is and how much value does it can add to the reader.

2-Voice Search Optimization

as voice searches are reaching their peak you should ask yourself, is your business optimized for voice searches and how can you utilize the trend to your advantage.