Pinterest Marketing: Pinterest for Businesses 2022

Pinterest is social platform that allows people to share explore and store visual content that they find interesting or inspires them through pinning that content and putting it in an interesting order.

in 2022 the company reported 6% decrease monthly active users, however there are some reasons you want to include Pinterest in the 2022 marketing plan.

Why Pinterest?

below are a few reasons why we think Pinterest shall be in the best marketing strategies in 2022

• Pinterest is one of the biggest platforms that drive traffic to your website

• Generating leads with Pinterest is triple as effective as doing the same in Twitter

• Pinterest browsers are more likely to become customers than anyother platform

• Pins get more inbound links

• Pinterest users are very engaged

• 431 million people use Pinterest every year

• Pinterest Users has a ready to buy attitude

Who's on Pinterest?

• Women influence early 80% of spending

• 8 out of 10 moms are on Pinterest

• Men users make 20% but growing

Effective Pinterest Strategies in 2022

in order to perfect your Pinterest Marketing in 2022 you need to follow the following steps:-

1- Know what your SMART goals are, do you want to gain traffic, do you want to make more purchases, do you want to generate leads?.

2-Make a User Research: understand who are the users of Pinterest and thier demographics, and choose your product audience

3- Competitor Analysis: know who your competitors are and what they're doing on the platform

4-Include your Pinterest Content to your Social Media calendar and be consistant

after finishing the above steps to set your 2022 Pinterest Marketing Strategy you can use organic search or paid ads

Organic Search

Pinterest needs engagement therefore, following, Pinning, and comments can help you gain organic traffic, like content of other users and comment, share your website link in your pins. what makes Pinterest one of the best Marketing Strategies in 2022 is the fact it generates ALOT of organic traffic.

pinning content is like a Visual bookmark, therefore consistancy is the key, you dont want to upset your audience but you want them to remember you. Pins can be videos or images, you shall include a small description and a link. making content is 50% of the job the other 50% is building a strong engaging audience as Pins do not expire you can get results for months with a good pin.

create content that tell a story in order to make your content standout make content that relates with your customers and you can use it for paid ads aswell.

The Right keywords for perfecting your Pinterest SEO in 2022

when it comes to SEO Pinterest plays by its own rules as it is more of a Visual Search Engine in order to see your Pinterest profile ranking higher in the search engine, here's where you can include your keywords.

1. Your profile Bio

2. Pin description

3. Board description

4. title of your board

5. Image alt text

for searching keywords on Pinterest you can use the search suggestions or hashtags. for more details on how to conduct a Pinterest keyword research in 2022 you can follow the link here

Branding

to differ yourself from competitors on Pinterest you need to utilise branding by telling stories.

an example of great story telling is a brand that doesn't use plastic using content to explain interesting facts about plastic and how it damages the economy and how the reduced usage of plastic can help.

its good to know that almost 97% of Pinterest search is not branded so your pins can reach people interested in the topic instead of them linking directly to a brand

Targeting

one thing that make Pinterest special is that its a mixture of social media and search engine. which builds opportunities beside the normal targetting demongraphics, you can target customers who have visited your website, an adhoc list of customers you upload, people who already engaged with your pins or a lookalike audience who engaged with pins similar to yours. in short you can target many segments including fashion, entertainment.. etc

Paid ads

include keywords in your titles and descriptions and make sure your description is keyword rich without ruining the content by over stuffing keywords.

in Pinterest paid ads you can target people who searched directly for something that you sell or provide, since Pinterest is a search engine it will show your results based on terms and keywords searched by the public, keyword layering exists with many other features, however dont try to use all these features at ones as it can be hard to know who's actually interested in your product

for a good ROI you want to pick your target carefully you want to know the questions which are asked by the public and try to answer them. A good free tool I recommend to do this is Answerthepublic you just want to type in a broad term like Fashion for instance.

and it will show you the questions people are searching. this tool is very useful with both Pinterest and Google search.

another tool you might want to use is Pinterest Trends when you write a specific keyword it will show you the search volume.

this can be a great tool to know the behavior of your target audience.

Use Analytics

Pinterest Analytics shows you your marketing campaign results such as, conversations and your total spending it is a great tool in Pinterest Business Account that helps you take marketing decisions.

Other tips to perfecting your 2022 Pinterest Marketing Strategy are:-

1-Create a call to action on your pins

2-Create Video Pins

3-think outside the box by using trends

4-the photo you use is as much important as the content

5-Engage to be engaged with

Last we always have to remember that Pinterest audiences are more visual therefore we need to think on how to capture their attention, Hope this guide helps you in perfecting your 2022 Pinterest Marketing Strategy. Happy Marketing :)