Instagram Engagement 2022: How To Boost Your Instagram Stories Engagement

Posting content on IG stories is important as it increases the engagement with the customer, Instagram stories promotion is a good idea however before promoting your stories you want to make sure that your IG story exposure is maximized.

Why Boost Your IG Stories

according to Statista IG stories has over 500 million active users, therefore you need your business to standout and have high IG story exposure, these are ways to boost your Instagram story engagement in 2022:

1-Highlight The Important Stories

to boost your instagram stories engagement in 2022 you will need to start by highlighing the important IG stories as stories typically stay for only 24 hours, you want to keep your best stories highlighted and categorized so they're easy for your followers to find.

when you do this you also want to use an icon that reflects your category.

2-Add Location and Hashtags.

Hashtags drive organic traffic, however many people do not keen the way it looks on there story, therefore you can hide it on the side of the page or under a sticker, when posting content on IG stories add a hashtag make sure that its relevant to your content this will increase your IG story exposure and grant more organic reach.

adding a location the same as Hastags to boost your Instagram stories engagement in 2022 is a good idea as it improves your story quality to the IG algorithm, if you do not like the way it looks on your story you can aswell hide it under a sticker.

3-Post Daily

what makes posting content on IG Stories effective is that it appears on the top of peoples page which is not neccesarily the case with posting a normal post, when you want to boost IG story views in 2022 you need to be consistant by posting atleast once every 24 hours, that way IG algorithm will increase your IG stories reach.

4-Use stories to navigate back to your website

by navigating followers back to your website you can calculate more data about them utilising applications like google analytics and know who your actual target is, this can be a great tool for IG story marketing or general marketing campaigns.

you can do that by the "Swipe Up" feature which can only be utilised if you have 10k+ followers if you do not have that you can always navigate them back by telling them to click the link in the Bio.

you can use Linktree to create links to your website and other social media networks.

you're linktree will look like this and will include access to your social media profiles as well as website.

5-Use Instagram Features

people love to share their opinion IG tools are a great way to do that as it encourages the customer to share their opinions about a product or service. these tools can include Questions, Polls, Quizes, The Slider and Chat these tools are great to boost your Instagram engagement in 2022 as they show the IG algorithm that people are engaging with your brand which will increase your organic reach when posting content on IG Stories. a few examples of interactive stories:

6-Add other brand stories to your Instagram stories

if you keep promoting your brand only people will get tired of seeing the same thing over and over again, promoting other peoples content is a great way to build your network boost your IG story Marketing and increase your Instagram story engagement in 2022.

when you share someone story you might want to tag them in it, this is a win-win situation as you can ask the other brand to feature you in their story aswell.

7-You Can Use Your mobile Camera

this will give you more freedom to edit the photos or videos before uploading them to your stories also will make your pictures higher in quality

8-Go Live

going live is the perfect tool to boost your Instagram stories engagement in 2022, because people want to see who is actually behind the brand and want to better connect with you, also when you go live IG algorithm will send your followers a notification which will make your brand more memorable, which will increase your IG story exposure, without the need of Instagram Stories promotion.