Digital and Non-Digital Marketing Mistakes to Avoid in 2022

Marketing can be a diffcult task as marketing tools are consistently evolving, marketers need to be aware of these changes and follow the lastest trends.

Marketing mistakes can be costly and unforgiving, therefore marketers have to avoid falling into the following mistakes:

some of the most common digital marketing mistakes in 2022 are:-

Digital Marketing Mistakes in 2022:

1-Targeting The Wrong Audience

Targeting the wrong audience is a very commonly made mistake, even with all the new tools that make it easier for us markeeters to know who our target audience exactly is, what problems they're going through, and what are their needs and wants.

in order to excel your targetting strategy you might want to consider the following:

• Get your audience feedback

• watch the changes in your industry

• know why your brand different

2-No Blog

People seem to underestimate the power of context marketing, keeping your customers informed and having a niched blog that supports your store purpose is a good way to increase your engagement and create a bond with your customers

3-Not Watching Competition

Although your brand has differentiation point that makes your products standout you need to be aware of the competition as they can expand into your market and issue products similar to you.

A way I like to use to watch the competition is Facebook Ads. this can be done in the following these steps:

1-Search your competitor in Facebook and scroll down to "Page Transparency" click on "See all"

2-After you click on "see all" this tab will pop-up

it will give you basic information such as when the page has been created, where are the people managing it from, and if the page is running any ads, you want to click on Go to Ad Library.

3-here you can see the advertisements your competitor is running on Facebook Ads Manager.

you can aswell see the date the advertisements are launched, if they've been launched a while back and are still running its probably because they're performing well, try to think what makes this advertisement perform well, and what can you do to take inspiration from it and still perform well.

4-Call back to action

a call back to action is when a customer registered as a lead for instance, but didn't make a purchase or when a customer added items to their cart but they never proceeded with the check out, you can push this customer to make the purchase by knowing what his issue exactly is, maybe its the high shipping fee's, in that case you can send him an email to add another item and get free shipping, or to wave the shipping fee's off with a coupon code. maybe the customer thinks your product is expensive, that way you might want to offer him a 10% discount coupon code so he completes his purchase.

you can track the bounce rate and know exactly which page the customer left by using various analytical tools like google analytics. not calling back to action or remarketing is one of the most common digital marketing mistakes in 2022 yet it is one of the most important.

5-Not Adding Videos

According to research Motion Content attracts more attention towards your ads, therefore you might want to include it to your 2022 advertising plan, you might want to start with 60-second videos and see your customer preference from there, are they willing to view longer videos or not?.

6-No Focus on Social Media

having a deep insight of your competitor store or website might not always be enough, you have to compete with them on social media platforms including Facebook, Tiktok, Instagram, Pinterest.. and the list goes on, this can happen by engaging and creating trust between you and your customer, simplify the process of connecting to your company.

7-Not being creative

You might want to include advertisements to support an issue, or tell a story, in simple terms create content that supports a specific cause.

in 2022 the competition is big, therefore you want to have creative content in your advertising plan to stand on the top.

Most Common Non Digital Marketing Mistakes in 2022

1- Lack of Market Research

many big companies skip testing or researching which can be a waste of money.

Conducting a market research before taking your 2022 marketing decisions can give you an insight on how the products might perform and spot errors in your marketing campaign.

to understand further how people react to your advertisement you might want to develop more offers and prices to see how your audience response to each one of them.

2-Brand Positioning

if your brand is positioned to people who have low income it makes zero sense to market to those who are higher class, if you're selling wheel chairs, hospitals would be a better target than a gym, you should know your brand and what it stands for before making marketing decisions

3-Not Using a Unique Selling Proposition

what is the point of owning your product?, are you creating an easier life for someone?, are you solving a problem that nobody else does?. Creating a unique selling proposition and marketing it makes your marketing campaigns stand out, unfortunately this is one of the most common marketing mistakes in 2022. The customers are smart and conduct their research before buying a product.

4-Not Using Remarketing

remarketing in simple terms is marketing the same product to a customer who has engaged with your brand in someway. acquiring new customers is important but retaining your customers is just as important according to research "acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one" therefore, you want to remind your previous customers that your brand exists and the best way to do that is remarketing.

5-Not Focusing on Customer Needs

Customer needs are always changing, taking an example the pandemic which increased the demand of masks and cleaning products. Or motion gaming which targeted the problem of kids being inactive due to playing video games. to understand your customer needs and wants you might want to research and keep and eye on your customers feedback.