How to increase your instagram ranking in 2022
- Ahmed Fares
- Apr 7, 2022
- 2 min read
Internet is getting smarter and more competitive by the day, therefore your profile has to standout from the competition.
these are 5 tips that will make your profile standout in 2022:
1-Make your instagram account searchable
you have to include your main keywords in your Instagram bio, your profile name has to be relevant to your content, if there's space to include a keyword in the middle of your name also do that.
also make sure to include a location on your profile to add a location you need to have a professional account which is a reason to create one to increase your instagram ranking.
2-Utilise Hashtags
in order for hashtags to affect your search results they have visible (do not try to hide them).
for your profile to apper on the search results the hashtags you utilise need to be:
Relevant.
Use both broad as well as niche hashtags.
set three to five hashtags on a post
you can use trend hashtags by listening to the public platforms like Google Trends can help you by telling you how often a keyword is searched in a specific location. (for example: "Will Smith" is a current trend after what happened between him and Chris Rocks in the oscars).
another way is to go to Instagram itself and search the hashtag symbol to see what hashtags the people you follow are following, that will more specifically tell you what they're expecting from you (for example if the #fitness has many followers maybe your followers keen fitness posts and would like you to write more about fitness).
3- know which keywords to use
every post that appers on the explore page appers because of a specific keyword which is mentioned in the caption of the post, therefore you want to use a spefic keyword for example there's a fine line between using fitness keyword and fitness couple keyword.
if you take a minute to search the word "fitness couple" in instagram, tap "Top" and you will see the top pictures assosiated with this keyword if you tap "Hashtags" you will see the hashtags that led these pictures to rank on the Top page.
Also you can use Analytical tools such as Google Analytics to provide a deeper insight, Google Analytics will tell you whichj words are driving traffic to your website but these keywords are usually good to use also to drive traffic to your Instagram.
4-Use Instagram Alt text to boost your pictures
this feature can allow you to describe the image you uploaded, you can find the option in the Advanced Settings amid uploading a picture.
when you write an alt text you need to describe what's in the image (for example you can write, a man doing exercising in the gym) you dont want to write too much or too less, keep it simple and easy for the algorithm to understand.
5-Keep your accout high quality
in order for Instagram to increase your ranking you do not want to go aganist their guidelines, to do that you might want to have a look at Instagram Recommendation Guidelines.
thigs you might want to avoid:
Fake likes/followers
Fake news
Clickbaits
last but not least, I hope this blogpost provided you with an insight on how to inrease your instagram engagement in 2022, since Instagram algorithm is consistantly updated please feel free to contact us in case of any questions.
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