How To Improve Your LinkedIn Engagment in 2022

A Guide To LinkedIn:

LinkedIn is a professional platform, where your network, resume and personal brand is all in, in this blogpost we'll discuss how to increase your LinkedIn organic reach with these six tips:

1-Visual Presentation

in order for your LinkedIn profile to standout you need to have a profile picture and a cover photo that grabs the attention of your audience, these usually have to include a headshot and be professional.

you want your cover image and profile picture to explain who you are and communicate what you do, you can include titles like "Marketing" "Sports" or "Fitness" to give your visitor an insight of what you do.

2-Headline

when writing a Headline you want it to capture the attention of your audience and be direct, you do not want to view the headline as a summary, rather view it as a way to make people read your summary.

this is a great example of a headline as its memorable and encourages conversation.

3-Include Keywords

if you're a writer you want people to know that you're a writer just by looking at your profile you can use words like "Writer" "Blogger" "Fitness Blogger".. etc this can make your profile rank higher when people are searching for the word "Blogger" for example. you can include these words in both your experience as well as job title.

Also using matching words in your profile and resume can help you rank higher when an employer is searching for potential applicants.

4-Ask For Recommendations or Skill Endorsments

Social proof is key in modern marketing, if you find an old colleague, customer or group mate you want to ask them for recommendation, or skill endorsment to make your profile standout from your competition.

by including feedback, you can showcase your work and give your audience a sense of who you are.

5-Check Your LinkedIn Profile Strength

LinkedIn has a profile meter that will tell you exactly the power of your LinkedIn profile, you want your profile to rank as all star, LinkedIn will generally give you tips on how to increase your profile ranking but for better insight you can check a guide by Anda Lainez

(Source:Thinkbespoke)

6-Customise Your URL

you want to set your URL as your name by the end of the URL this will make your LinkedIn profile easy to find and will make it look more professional.

Conclusion:

LinkedIn is a great platform to connect with people it is a way to communicate who you are as a marketeer, or a fitness influencer. I hope this blog gave you an insight on how you can optimize your LinkedIn profile in 2022.