What is Facebook SEO
Facebook Search-Engine-Optimization is how likely you are to be found on the Facebook search bar when people are searching for your topic or niche, that can be relying on many factors such as quality, popularity, language.. as there are over 160 million facebook pages its difficult to standout, but what are the key factors that decide how your Facebook page ranks on google.
You need to know your customer need and provide it as this will increase your overall engagement.
1-Use a Name that reflects your content.
you need to feature keywords in your name, however do not make it look like a spam, a good example of a name that contains keywords is "Hidden Coffee Roasters" as it contains both the keywords and the name of the shop and it can appear to people who are searching the term "Coffee Roasters" another name is "Atlanta Sports and Football Shop". you might want to avoid names like "Corto -Cheap football apperal shop".
(we can see in an example that when I searched "Shoes" the first two brands that came on the top of the search featured the word "Shoes" in their page name)
2-Utilise A Custom URL
when you use a custom URL that matches your business name it will give you an SEO boost not to mention that According to Clickonf5 it also makes your page memorable and easy to find, it is also more formal and connects better with the consumer.
3-Fill The Page With Keywords
you want your Facebook page to have many keywords without spamming them therefore you can include your keywords in sections like Headline, Photo Caption, About, Page Description.. etc.
it is good to utilise long keywords that might not drive alot of traffic, but it is what your consumers search for (for example: if you have a Fitness Shop, you might want to target "Workout Routine for people over 35" instead of "Workout Routine") you need to know your audience and their demographics, long keywords are also less competitive than short keywords, when selecting a keyword you need to be as specific as you possibly can. a good keyword research tool is Ahrefs.
4-Engage With Your Audience
Engaging with your consumers can make them connect better with your page, you can do that by replying to their comments, as well as using the AI Messenger, the messenger can also provide customer service and increase the overall user-experience. therefore, that will increase the overall interaction with your page.
5-Use Trends
Using websites like Google Trends can help you better track what the consumer is searching for, is it something that interests you? (for example after the war between Ukraine and Russia the word "Oil" had a high search volume maybe you want to target keywords like "Oil Prices Amid War" or "Why are Oil Prices Increasing".) how can you utilise the situation to lead traffic to your Facebook page, you also might want to make your content, fun and engage-able.
(In this example we can see how the search of the word "Will Smith" spiked after his famous slap in the oscars to Chris Rocks)
6-Include A Call To Action
Creating a call to action encourages the customer to take an action, the Call to Action has to match your campaign or business goal. for example if you want people to Subscribe to your blog you can use the word "Subscribe" as a call to action, if your goal is to make the consumer download your application or game you can use "Download" as a call to action.
7-Use Backlinks
Backlinks to Facebook are essential to grow your SEO score, but creating backlinks to Facebook isn't an easy task, you might want to utilise influencer marketing to create backlinks to your facebook, this will generate organic traffic which is good for Search-Engines.
8-Describe Your Business
When you use the about section you want it to be around 150 words short but enough to summarize what you do and includes your main keywords, this is critical as the about section can get you traffic from Google and leaves the decision with the customer whether they want to follow you or not.
